Acrylic LightBox EXPO

Red is a great rich colour. Psychologically it has a lot of significance for humans. In science it has the longest wave length and the lowest energy of the colours in the visible spectrum. It also has a lot of significance when it comes to biology and nature. Overall red has a strong link to health. Healthy people have rosy cheeks and red lips. Make up has evolved to enhance these traits. Biologically when we are seeking a partner we are subconsciously looking for healthy traits. With that red is also associated with sex appeal and sexiness in general. Red is also associated with ripe fruit. The deeper the colour the sweeter and riper the fruit appears to us. Food advertisements are touched up so that the colours appear their brightest in order for us to buy them. Other red associations are speed and attention. There's a reason sports cars are red. It emphasizes the speed these fast cars are associated with. Red can also serve as a warning or to pay attention. Saf...

When it comes to exercise related ads there are colours you should use and others you shouldn't. Particular colour combinations should be avoided. The colours you chose will make all the difference to how your advertisement is perceived by the shopper. Here are colours you should and shouldn't use. You should use red. This colour represents speed. Nations like Canada have a competitive advantage since their Olympic athletes wear red. Red also represents urgency and attention. Red also optimizes performance and it's the best colour to have for a gym add or for exercise equipment. Avoid red and yellow combinations. This pairing believe it or not, is associated with food and hunger. It's the reason many fast food restaurants use this pairing. It's not so great when it comes to using it for exercise advertising. Avoid blue colours. In a gym environment blue isn't the best colour choice. This colour has the least amount of energy and speed. It's als...