Tasty Advertising - How to Make Your Food Advertisement Look Delicious

We often make food choices based on how a product looks. At that it has to look delicious or it won't appeal to us. There are tips and techniques that advertisers use to make food look tasty and there are bad ways to depict food. Here is a brief food tasting guide.

Make It Tasty

What ultimately makes food look tasty is it's colour. This stems from looking at ripe fruit and vegetables. The best tasting ones will be the brightest without any tainting. The food essentially has to appear flawless without blemishes, bruises or dents.

Many businesses hire food artistic to work them magic on food photography. The food in the advertisement has to look edible and artificial tricks are used. For example instead of milk in a cereal ad glue is used instead. It prevents the cereal from becoming soggy.

Don't Do This

There have been numerous studies done where food samples are altered by lighting. For example blue or green light will ultimately make a food sample look spoiled. With that participants couldn't even bring themselves to eat food that was fine but didn't look good. They couldn't get beyond the psychological block.

A weird example is an Asian bakery who gained internet fame because they sold pudding in the shape of poop. There were numerous reactions to this. Namely many people who tried to eat this either because sick or could not even look at this fine food disguised in the shape of something unpleasant.

For all your food advertising the best way to make it look tasty is with acrylic lightboxes. They exhibit image colours at their brightest and most vibrant. You can choose between several styles including acrylic light box and fabric light box for your brand.